of a can. Six print ads use a similar construct to the TV spots and the can itself. "We were looking for something that felt a little more humble and had a human element to it Mark Materacky, director-marketing activation for soup and broth, said of the tagline presented. The nutrition information online for the Sweet Potato Corn Chowder lists " carefully chosen water " as the first ingredient, followed by corn, sweet potatoes and other ingredients including red peppers and leeks. While the Well Yes line is not organic, it does have some ingredients that are not found in traditional canned soups.
Along with TV and print, Campbell is spending "disproportionately" on shopper marketing for this launch,. Each has a question for which the answer is "Well Yes" and features a bright color on the upper half of the page and black on the bottom. Budget Friendly Recipes, mEAL mail, take the stress out of mealtime, with a delicious recipe newsletter delivered to your inbox each week. Edelman on public relations. A Soup in the Right Direction' just felt like it really captured all that.". Apple and the Apple logo are trademarks of Apple Inc., registered in the.S. Advertising kicks off Sunday with a 30-second spot during both NBC's Golden Globe pre-show and the awards show itself. The push comes as Campbell and other marketers try to win over diners with foods emphasizing "real" ingredients. The line has an average retail price.69 per can, in line with Campbell's other ready-to-serve lines including Chunky and Homestyle.
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